Last week I asked my colleagues to identify themselves with a cartoon character and some of them obliged. It was very easy for them to pick one. I think Bugs Bunny is the perfect character to represent me because of his can-do attitude, snarkiness and big smile. Nate is very well represented by Superman because he likes taking on the big challenges. Valentin is represented by the chameleon Rango because he can change to any color. And Kyle is Batman, the strong silent crusader.

I know you have to adapt yourself for your customers. As I said last week, some of them are white ships, others are black ships, some of them are good, some of them are not as good as you expected.

In your effort to keep all of your customers you might want to consider one thing. DON'T ADAPT! BE YOURSELF! Let others find in you a very strong character that appeals to them. People buy from local businesses because of the "character" in them and running them. They are buying from YOU.

Make your logo, your service, your product or your name one that others want to be associated with. Make your business more about you and your character!